Crafting Your Brand Identity as an Author
If you’re a self-published author, creating a distinct brand identity is vital. Your brand identity is more than just your writing style or what you write about. It’s a combination of all the unique and important things you bring to your readers and every line you write. Intentionally and carefully creating a brand identity can give your brand a boost in significant ways, including making meaningful connections to your readers and making your books and other products easily identifiable in the marketplace. Your origin story, core values, writing style, and personality all contribute to shaping your brand identity. Your origin story Your origin story provides insight into how you embarked on your journey as an author, the challenges you've overcome, and the motivations that drive your passion for writing. Sharing personal anecdotes about your writing journey adds a human touch to your brand, making you relatable and approachable to your readers. Your core values Your core values