Why You Need Killer Service and Product Descriptions Plus Examples

Good product descriptions can make potential customers associate feelings like love and courage with a product and can make them experience a range of different emotions. They can help people see the best in themselves and can be used to build a following and they can even be written in such a way that they magnify a person’s flaws or weaknesses to compel them to make a purchase. Sad but true.

When it comes to services, an effective service description can help a potential client better understand the service you provide. It can explain why the service is necessary as well as show how the service will be beneficial.

Ultimately, the most effective service and product descriptions persuade visitors to your website or blog to make a purchase or request a consultation.

Effective Service and Product Description Examples

Killer Product Description

Lush Cosmetics is known for its out of this world fragrant, all-natural, handmade bath bombs, soaps, and cosmetics. The product descriptions that accompany each and every product on the Lush website are a fantastic mix of humor and product information written in a trendy and very modern way that appeals to their ideal customers.

Here’s an excellently written product description for Lush's Intergalactic Bath Bomb:

 

Ever wonder what bathing in deep space would be like? Invite the cosmos into your tub with this interstellar bomb. An awesome mix of refreshing peppermint and neon colors will send your mood rocketing, while popping candy takes you on a trip around the Milky Way. Before you leap too far, rogue layers of vetivert and cedarwood bring you back to earth. 

How to use: Fill your bathtub with warm water, drop in the bath bomb and lie back to enjoy its lovely color and gorgeous fragrance.

 

The product description for Lush's Intergalactic Bath Bomb is product description writing at its best. It describes the “otherworldly” experience the essential oils infused into the product gives its users. I don’t know about you, but after reading that I’m ready to buy.

Killer Services Description

Transition Dynamics, a Seattle based company that offers executive coaching and employment development services that help individuals take their careers to new heights, uses highly detailed and persuasive services descriptions to educate potential clients about their services.

Here’s how they describe their executive and leadership coaching services:

One-on-one confidential coaching sessions are designed to help you discover and develop the interpersonal and professional skills you'll need to be most successful. Through a mutually committed and engaged partnership, we'll work together to build your ability to observe and engage in relationships, challenges and opportunities that affect your ability to enjoy and achieve your goals. By the end of your coaching engagement, you'll be equipped and confident to meet the demands and expectations that present themselves in your life and at work.

Transition Dynamics tells visitors to their website how the company's executive and leadership services are structured, effectively communicates what they're designed to do, and informs potential clients about the results they can expect by the end of the program. Sign me up now.

As the two examples show, product and service descriptions are much more than a boring list of details. They can be fun to read, informative, persuasive and above all should motivate the visitors to your website or blog to take action.

Author: Chanel Polk