5 Tips for Finding Clients in Facebook Groups

5 Tips for Finding Clients in Facebook Groups

Facebook groups can be a great place to find clients for your freelance writing business or any other type of business. I've come across numerous leads and have made lasting connections with several clients through Facebook groups. I definitely recommend interacting with the members of Facebook groups as a way to network, increase awareness of your brand and grow your business, but it has to be done the right way to have maximum impact.

Main points of this post:

1. Be Sincere
2. Join the Discussion
3. Share What You Know
4. Look for opportunities
5. Slide in the DMs


How to Find Clients for Your Business in Facebook Groups


1. Be Sincere


Dropping the link to your website, asking people to follow your social media pages, or posting a random comment about an event you're having, or your business's sale or upcoming promotion can get you started off on the wrong foot in most Facebook groups.

If you don't want to give the impression that you're just looking for a quick come up and that money and followers or likes is all you care about make sure that all of your interactions in the group come from the heart. You can do this by joining groups that have a mission or goal you can identify with and support and by following the group's rules regarding what types of posts are allowed.


2. Join the Discussion


Silently stalking a group for contacts, tips, and other information or liking posts here and there isn't going to help you get clients for your business. Don't be shy. Get in there and mingle!

If you're not naturally very outgoing or find it difficult to make connections without seeing a person face to face networking in a Facebook group can feel a little weird. A great way to overcome any discomfort is to remember that most people who interact in Facebook groups feel just the way you do.

Start by making a comment to show support for a group member's achievement or by posting smiley face emoji's to show that you like a group members post. Joining the discussion in small ways that are unrelated to business can help you feel more comfortable commenting and can even help you make a few friends.


3. Share What You Know


You're scrolling through your newsfeed, and you see that someone has posted a question to the group - and you have the answer. In fact, you know exactly what they should do. Don't let the opportunity pass you by.

Comment with a detailed response that informs and supports the person in need even if other people have responded to it already. Your ability to provide details and reliable solutions will set you apart as an expert and the next time your fellow group member has a question they, and other members of the group will likely remember who you are and what you do and they could possibly reach out to learn more about your business or freelance services.


4. Slide in the DMs


Direct messaging a group member who has expressed a clear need for the services you offer gives you the opportunity to make a detailed and personalized sales pitch. Unlike a comment in a thread, direct messages can be as long as you want and can include links and even attachments. A great way to slide in the DMs is to comment on the post that you'd "love to provide information about your services" and to comment "please check your messages" after you've sent them info about your services. You can also send direct messages to offer additional feedback that may be too detailed or personal for discussion within the group.

Use direct messages wisely. Sending direct messages to people who have not expressed a need your services can give others the impression that you're desperate for clients or not looking to build a sincere connection.

How do you network on Facebook to find clients for your business? Let's talk about it in the comments. Follow me on Linkedin, Instagram or Facebook to join the discussion.

Author: Chanel Polk

Comments

Post a Comment

Popular posts from this blog

The 1 Thing You Need to Be A Good Writer

Image
What’s the one thing you need to be a good writer? The answer may surprise you. You don’t need a college degree in English, journalism, creative writing, or communications to be a great writer. You don’t need to know all of the rules of grammar and speech by heart either. Believe it or not, the one thing you absolutely must have to be a good writer is confidence. You must believe in yourself. You must also believe in your ability to learn and grow. Don’t get me wrong, there’s nothing wrong with studying to make yourself a better writer and earning a degree while you’re at it. But if you don’t believe in your ability to apply what you’ve learned in a real-life situation outside of the classroom you won’t make it very far. In my experience, writers are notoriously insecure about their capabilities and instead of writing something and declaring “I know this is good” they’re more likely to say “I don’t know if this is any good. Let me find out what someone else thinks.” There’s
Read More »

3 Unethical Freelance Writing Assignments to Avoid

Image
Unethical freelance writing assignments require some sort of ambiguity, deception or dishonesty on the part of the writer. These assignments conflict with your morals and demand that you put your values to the side to get the work done. Instead of employing well respected traditional methods to complete writing assignments, unethical writing gigs cross the line and ask you to pretend to be something you’re not or to fabricate information.
Read More »

Why Linkedin is Better Than Facebook for Freelance Writers

Image
Finding new clients and getting the word out about your services on social media isn't always easy. Contrary to what many people may believe it's about so much more than posting several times a day, conducting training sessions on Facebook Live, or even boosting posts or buying Facebook ads. These days, if you want your efforts to be successful you have to understand the differences between social media platforms so that you can determine which one will work best for your business.  When I decided to take the leap into copywriting the first thing I did was create a Facebook business page. I quickly realized that most of my followers were not seeing any of my posts due to changes in the social network's algorithms. Not to be deterred, I searched high and low for Facebook groups where I could network with other writers and find clients but soon discovered that most writers on Facebook did so for fun. It took a while, but I had to accept the fact that Facebook just
Read More »