The 1 Key Piece of Data You Can’t Ignore

Data You Can't Ignore image

Making sales, getting new clients, or connecting with readers can be a full-time job for anyone with a website or stand-alone blog.

The problem is many website and blog owners focus on what they think others are interested in knowing instead of taking a moment to discover what people truly want to know.


Frustration can set in pretty quickly when we realize what we have on our websites and blogs isn’t getting the results we believe it should. We can eliminate some of the frustration that accompanies mediocre results by paying attention to some very important pieces of data automatically generated on the back ends of websites and blogs - analytics.

A quick peek at the analytics of a website or blog will give a reasonable impression of where the visitors to your blog or website originate. Some may come from social media channels like Facebook or Instagram while others may find your website or blog from the searches on Google, Bing or Yahoo.

You’ll also learn what countries visitors to your website or blog come from. It can be surprising to realize that your blog or website is being viewed by people who live as far away as Nigeria or Australia.

That’s the great part about analytics. It's data that tells us who’s doing the reading, watching or listening. It also tells us what visitors like about our websites and blogs and what they don’t by showing us which pages or pieces of content were visited the most and for the longest period of time.

This information is golden for a few reasons:

• It helps us to identify our audience.

• It can help us determine what products we should sell, what services to provide, and what content we should add to our websites and blogs.

• It provides valuable information that can form the basis of research about products and services or website or blog content.

Whether you have a Blogger or Wordpress blog, a Shopify store or a website that combines all of these elements it’s important to figure out who’s visiting your website or blog so that you can provide content, products or services that are important to them. 


Author: Chanel Polk 

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