Why Good About Page Content for Your Website or Blog is Vital for Success

Why You Need Good About Page Content

Did you know the words that are written on the About page of your blog or website can make or break your relationship with your readers and either land you new clients or repel them entirely?

So, why is About page content so important?

While the other pages of a website or blog may contain things that business owners and website administrators think is important like informational articles and blog posts or potentially income-generating product descriptions or links to products or services, the about page does a few key things that other pages of a website don't.


 Here are three reasons good about page content is absolutely vital to the success of your blog or website:

1. It's Where You Tell Your Story


Your About page provides you with an opportunity to tell your visitors exactly who you are. It's where you get to control your narrative or that of your business. It's where you tell people what your brand is all about.

2. It's Where You Connect With Readers and Potential Clients


Candid, personal and authentic content creates a personal and emotional connection with visitors. What do you want visitors to your blog or website to feel about you or your business? What do you want them to feel when they visit your blog or your website? Should they feel inspired, motivated, or like they're speaking with a friend or should they feel like students who believe they'll learn something new and life-changing with each swipe or click?

3. It Helps Build Trust


It's the information age. We're constantly bombarded with information from "experts." On any given day we receive emails or see posts on social media from dozens of websites and blogs that are desperately vying for our attention. How does the average internet user figure out who's legit and who's trying to run a scam? They visit a website's or blog's about page, that's how. When you make vital information, such as bios of the owner and key staff, professional associations, and awards or recognitions available people feel a little safer buying your products, taking your advice or even being entertained by you.

About pages can be the gateway to a better and deeper relationship with your customers or readers. When you provide content that tells your story and includes crucial information about your business or brand you're laying the foundation for what could become a long-term mutually beneficial relationship.

 Author: Chanel Polk

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